Hawaiian Airlines Debuts New Livery, Logo, and Corporate Identity

By Paul Riegler on 1 May 2017
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A Hawaiian 717 in Kona.

A Hawaiian 717 in Kona.

Hawaiian Airlines debuted an updated livery and corporate identity Monday.

The Hawaii-based carrier will feature an updated version of its Pualani tail art. Pualani, whose name translates to Flower of the Sky, has been on its aircrafts’ tails since the 1970s. The new look has her gazing forward on the tail with a silver maile lei with woven pakalana flowers that wrap around the fuselage.

The updated identity will be featured on the web, airport signage and kiosks, and at boarding gates as well. The airline expects to repaint all aircraft with the new logo by the year 2020.

The airline chose to unveil the new look on Lei Day, a holiday that celebrates Hawaiian culture, and characterized it as “a stronger, more contemporary representation of Hawaiian Airlines’ culture of service and hospitality.”

The new livery is already featured on one Boeing 717 aircraft that was unveiled to employees Monday.

Hawaiian is the oldest U.S. carrier that has never had a fatal accident or a hull loss throughout its history.

(Photo: Accura Media Group)

Accura News

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