WestJet to Launch Ultra-Low-Cost Carrier by End of Year

By Paul Riegler on 20 April 2017
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DSC_0514WestJet Airlines, which started life as a low-cost carrier itself in 1996, said Thursday it plans to launch an ultra-low-cost carrier in Canada.

The company said it plans to start the new service in late 2017 using an initial fleet of ten Boeing 737-800 aircraft, noting the move will offer “growth opportunities and open new market segments.”

“The worldview on low-cost airlines has changed since the launch of WestJet in 1996 and we are responding,” said Gregg Saretsky, the airline’s CEO.

The plan for the ultra-low-cost-carrier follows changes in limits for foreign investments in Canadian airlines which has led to increased competition and lower fares as well as the introduction of new low-cost carriers such as Canada Jetlines.

“It’s all about disrupting at the price-sensitive end of the market,” said Clive Beddoe, the airline’s co-founder and chairman.

WestJet, Canada’s second largest carrier, currently offers service to 21 countries and operates a fleet of Boeing 737 and 767 aircraft.

(Photo: Accura Media Group)

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