Americans Now Drink More Bottled Water than Soda

By Paul Riegler on 13 March 2017
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Americans are drinking more bottled water than carbonated beverages, according to new data from Beverage Marketing, a research and consulting firm.

Soda is the most common term for carbonated beverages on the East and West coasts, while pop is the term used in the Midwest and Pacific Northwest. Other terms include soft drink, cola, coke (used generically), soda pop, and tonic.

In 2016, water edged out sofa by a mere half gallon (1.9 liters) in average consumption per person.

The typical American consumer purchased some 39 gallons (148 liters) of bottled water in 2016, compared with 38.5 gallons (146 liters) of soda in 2016, while in 2015 it was 35 gallons (132 liters) of water and 40 gallons (151 liters) of soda.

In addition, total bottled water volume increased in 2016 as well, from 11.8 billion gallons (44.7 billion liters) in 2015 to 12.8 billion (48.5 billion).

Despite the increase, sales of soda totaled $39.5 billion compared to $21.3 billion for water and Coca-Cola and PepsiCo just happen to control the country’s two most popular brands of water, Dasani and Aquafina.

(Photo: Accura Media Group)

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