Swiss to Charge for More ‘Private’ Business-Class Seats and Replace Magazines with Digital Content
Swiss International Air Lines announced that passengers will be able to book what it refers to as “privacy seats” in business class beginning at the end of March. Previously, these seats were available as regular business-class seats.
Privacy seats, referred to by some as “throne seats,” are single window seats with a large armrest/console on both sides of the seat. On Airbus wide-body aircraft, they are on the left side of the aircraft while on Swiss’ new Boeing 777s they are found on both the left and right.
The airline will offer the seats for $99 to $199, depending on the length of the flight. Members of the carrier’s frequent flyer program with Hon Circle and Senator status will be able to book the seats at no charge.
The airline also said that it will begin offering new digital newspapers and magazines on March 1.
Over 250 titles in more than ten languages will be available to passengers traveling regardless of which cabin the passenger is in. However, the number of titles available to each passenger will vary depending on their class and airline loyalty program status.
Passengers will have access to a special website seven days prior to departure and up to three days after arrival, and be able to use their booking code or ticket number to download their preferred reading material.
Swiss said that its electronic reading choices will eventually replace the print newspapers and magazines that are currently onboard flights.
(Photo: Accura Media Group)