Marriott to Add Five Hotels to Luxury Collection in 2017
Marriott International announced the addition of five hotels to the Luxury Collection brand.
The additions are the Wellesley and the Westbury in London; the new Hôtel de Berri in Paris; Cristallo Resort & Spa in Cortina, Italy, the Luxury Collection’s first ski resort; and the Alexander in Yerevan, Armenia.
The Luxury Collection brand plans to add 12 new properties in 2017, according to Mitzi Gaskins, who heads the unit.
The Luxury Collection brand came into existence in 1994 when ITT Sheraton acquired a controlling interest in Compagnia Italiana Grandi Alberghi, an Italian hotelier with a number of high-end properties in Europe. These hotels along with a number of high-end Sheraton Hotels were first marketed as ITT Sheraton Luxury Hotels. Sheraton’s acquisition by Starwood resulted in an entirely separate brand, the Luxury Collection, which has since been expanded to over 100 hotels worldwide. The recent Marriott-Starwood merger resulted in the creation of a new unit, the Luxury Brands Group, of which the Luxury Collection is a part. Several hotels in the Luxury Collection still exist under the Sheraton name although they are technically not part of Sheraton.
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