Virgin Atlantic Revamps Flying Club Frequent Flyer Program

By Paul Riegler on 31 October 2016
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DSC_0759 (1)Virgin Atlantic Airways announced numerous changes to Flying Club, its frequent flyer program.

The changes will require fewer miles for some mileage awards but also award fewer miles on less expensive fares, while giving members more miles when purchasing business-class and full fare premium economy fares. In addition, Gold members will only earn a 60% bonus, versus 100% prior to the changes, and Silver members will drop from 50% to 30%.

Other changes include allowing children under the age of 12 to join and family pooling of miles for Gold members. The airline is also introducing the ability to partially pay for a fare using miles, similar to Delta’s Pay with Miles scheme.

Henceforth, members will earn miles from flights based on both distance and fare class, with the lowest economy fares earning 50% of flown miles and full-fare business-class tickets earning 400% of flown miles.

Finally, the airline will introduce peak and off-peak award prices. Off-season award prices will be significantly lower while peak awards will go up in cost.

(Photo: Accura Media Group)

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