Marriott Plans to Keep All 30 Brands Post-Merger
When Marriott International and Starwood Hotels and Resorts first announced plans to merge late last year, many wondered which of the company’s 30 brands would be combined after the merger.
The merger closed on September 22, making Marriott the world’s largest hotelier and the company recently provided an answer to the question: Marriott will keep all existing Starwood and Marriott brands.
The company’s CEO, Arne Sorenson, indicated this was the plan shortly after the merger and it has now reaffirmed this.
“Our plan is to keep all 30 brands,” said Stephanie Linnartz, the chain’s chief marketing officer in an interview with the New York Times on Wednesday, noting that each one has a distinct set of customers.
The combined company brings together Marriott, Courtyard, and Ritz-Carlton brands with Starwood’s Sheraton, Westin, W, and St. Regis properties and will have over 1.1 million rooms in more than 5,500 hotels in 100 countries.
(Photo: Accura Media Group)