JetBlue Challenging Delta and American Airlines Shuttles from New York to Boston with New Perks

The Battle on One of the Nation’s Busiest Routes Will Be Fought with Bagels and Coffee

By Jonathan Spira on 31 October 2016
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Even More Space seats on JetBlue's E190

Even More Space seats on JetBlue’s E190

JetBlue Airways’ new service from New York’s LaGuardia Airport to Boston started operations Monday. The airline added several perks that evoke the 1986 launch of the Pan Am Shuttle, which, by adding snacks such as bagels and free in-flight drinks, shook up the highly competitive market and forced Eastern Air Lines to abandon its no-frills approach to its Air-Shuttle.

The New York-based airline is offering passengers on the route a cup of coffee in the terminal and what it says is a “freshly baked twist” on the traditional New York bagel in the air. Just as was offered on the Pan Am Shuttle, beer and wine are complimentary as well.

The bagel is actually a simit, a Turkish round bread, encrusted with rolled oats and sunflower seeds and will be presented to passengers as they board the aircraft along with jam (in the morning) or mustard (later in the day). The airline’s traditional snacks will be available once the aircraft is at cruising altitude.

The route is the first on which JetBlue is offering gate-to-gate in-flight Internet, a technology that had not yet been invented when Eastern and Pan Am were competing head to head.

“Travel between Boston and LaGuardia is ready for a little JetBlue reinvention,” said Jamie Perry, the airline’s vice president of marketing said in a statement announcing the new amenities.

JetBlue is operating the new route using Embraer E190 aircraft. The planes feature 16 seats in Even More Space, the airline’s premium economy lite section, and 84 seats in economy. Seats in Even More Space are 18.25” wide and have a pitch of 39”.

(Photo: Accura Media Group)

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