Hyatt to Retire Gold Passport Loyalty Program, Replace with World of Hyatt

By Paul Riegler on 27 October 2016
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Lobb, Hyatt Regency Greenville

Lobb, Hyatt Regency Greenville

Hyatt Hotels announced plans to discontinue its current Gold Passport program in favor of a new program, World of Hyatt.

Slated to debut in March 2017, World of Hyatt will have three tiers, Discoverist, Explorist, and Globalist. Discoverist will require ten qualifying nights or 25,000 base points; Explorist, 30 qualifying nights or 50,000 base points; and Globalist, 60 qualifying nights or 100,000 base points.

The hotelier said it designed the program with “empathy” in mind.

“The more we understand them, the better we can care for them and design unique experiences with them in mind,” said Mark Hoplamazian, the company’s CEO.

All base points count towards elite status including those earned for dining and spa appointments, and all members will receive a free award night after staying at five different Hyatt brand hotels. Higher level elite members will also be eligible for a confirmed suite upgrade at the time of booking.

Members will begin to earn points in the new program starting on January 1, 2017 in the ratio of five base points for every eligible dollar spent.

(Photo: Accura Media Group)

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