Delta Mulling Bargain-Basement International Fares to Compete with Low-Cost Carriers

By Paul Riegler on 17 October 2016
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DSC_4442 (1)Delta Air Lines, faced with declining revenue on transatlantic routes, is considering offering extremely low-cost coach fares as a response.

On its quarterly earnings call Thursday, Delta CEO Edward Bastian said this idea merits consideration.

“I think we have to look at our entire service offering and ensure that we are supplying what the market wants to buy,” he said in response to a question. “I think what we know is that Delta has a very, very strong brand, and much stronger than some of the [low-cost carriers], and that people would prefer to fly with us than they would on some of the unknown, non-brand names.”

Delta is one of several U.S. airlines that has opposed Norwegian Air’s application to offer flights to the United States via its Irish-flag subsidiary, contending the Bergen-based carrier competes unfairly and doesn’t fully comply with labor laws in some countries. Norwegian rejected these charges outright and the U.S. Department of Transportation has said it has found no evidence of such violations.

(Photo: Accura Media Group)

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