Southwest to Implement New Reservations and Passenger Service System

By Paul Riegler on 30 June 2016
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DSC_0016Southwest Airlines will soon upgrade to a state-of-the-art passenger service and reservations system.

The three-year $250 million project, to be built by Amadeus IT Holding, a travel technology company, will soon bear fruit with the launch of a new customer-facing reservations system, followed by operations in the first half of 2017.

“After 30 years, we’re going to have an up-to-date reservation system that will have much more robust capabilities for us to more tactically contemplate making changes to our business model,” said the airline’s CEO, Gary Kelly, at its 2016 Investor Day event.

The system brings with it many new features and capabilities that other airlines have had for years, if not decades, including the ability to operate red-eye flights (presumably the current system couldn’t handle flights that start on one day and arrive on the next) and the ability to operate different schedules on different days of the week. It will also support assigned seating, an option the airline currently cannot offer, although there are no plans to change its current “cattle call” model at this time.

The system will also better allow the airline to manage its inventory of seats and will also support the automated rebooking of planeloads of people when weather or mechanicals impact the schedule.

(Photo: Accura Media Group)

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