Latam Airlines Group Debuts New Livery, Uniforms
Latam Airlines Group introduced new aircraft designs Thursday, as well as plans to roll out new uniforms, airport signage, and counter designs in the near future.
Latam is a Latin American airline holding company formed by the merging of LAN Airlines and TAM Airlines last summer. The name has been adopted by all airlines within the group including LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador; TAM Linhas Aereas S.A., and its subsidiary TAM Air Transport Mercosur S.A.; and the cargo carriers comprised of LAN Cargo, LAN Cargo Colombia, ABSA or TAM Cargo, and Mas Air.
The first flight of a Latam-branded aircraft will depart from Rio de Janeiro on May 1, headed for Geneva to collect the Olympic torch. The Boeing 767 will then arrive in Brasilia, the origin of the 2016 Olympics Torch Relay.
On May 5, Latam will deploy its first three planes with the new livery – a Boeing 767 and two Airbus A319s – on its Sao Paulo-Santiago, Santiago-Lima, and Sao Paulo-Brasilia routes.
The airline holding company says that it expects over 50 aircraft to be rebranded with the new designs by the end of this year, with its entire fleet scheduled to be outfitted with the livery by 2018.
Latam also unveiled its new uniforms on Thursday. The designs feature the signature indigo and coral of the Latam logo, and were created by Brazilian fashion designer Pedro Lourenco.
The airline group also said that, beginning May 5, it will have its new design present on check-in counters and VIP lounges at 13 airports, including Rio de Janeiro, Santiago, Madrid, Miami, and New York’s John F. Kennedy International Airport.
Latam will also launch a new integrated website on May 5, with details on all of its member airlines.
(Photo: Accura Media Group)