The New Apple iPhone SE: Cupertino Upgrades its Smallest Model

By Paul Riegler on 21 March 2016
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The outgoing Apple iPhone 5s

The outgoing Apple iPhone 5s

Apple introduced a new, smaller iPhone that abandons the convention of numbering its iPhones. The iPhone SE, which comes with a 4“ display, is the first iPhone without a number attached since the original iPhone was introduced.

Another practice Apple abandoned relates to the pricing of the new device. It was introduced at $399, the lowest-ever starting price for a new iPhone. Previously, Apple would reduce the price of prior generation models when introducing a new one. The new strategy reflects the fact it believes that customers want a smaller device without having to compromise by buying older technology.

It replaces the 5s, which had similar dimenions and weight, but lacked the faster processor of its newest models as well as support for Apple Pay.

In launching the device, the Cupertino-based company said that the SE is “the most powerful 4-inch phone ever.”

The iPhone SE comes with either 16 or 64 GB of storage, a 12 megapixel rear camera, and battery life of 13 hours. It also comes with an A9 microprocessor, the same one in the current 6s and 6s Plus models. The SE is slightly thicker, .30” versus .28”, than the 6s and weighs 3.99 ounces versus 5.04.

Apple also lowered the price of its entry-level Apple Watch from $349 to $299.

(Photo: Accura Media Group)

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