Marriott Gets Approval to Enter Cuban Hotel Market
The announcement was made by Marriott CEO Arne Sorenson, who is traveling with U.S. Secretary of Commerce Penny Pritzker on President Obama’s historic visit to Cuba.
The news follows Starwood’s announcement Saturday that it was planning to open three hotels under various Starwood brands later in the year.
“While there is still work to do before any agreement is reached, we are actively pursuing relationships in the hospitality sector,” said Sorenson, who added that Marriott’s presence in the island nation “could deliver real benefits to the Cuban people and also have the effect of bringing both Americans and Cubans closer together.”
Marriott said it is in negotiations with potential partners in Cuba so it can operate properties under its various brands. It also intends to provide hospitality training for Cuban nationals and work with local companies that would supply its hotels and restaurants.
(Photo: Accura Media Group)