Alaska Air and JetBlue Make Offers for Virgin America
Virgin America may soon be the latest airline to be overcome by merger mania. The Burlingame, Ca.-based carrier, founded by Richard Branson, offers long-haul point-to-point service in the United States.
Virgin has reportedly received bids from JetBlue Airways and Alaska Air Group, according to a report by Bloomberg News, citing “people familiar with the matter.” The airline recently put itself up for sale.
The Bloomberg story said that, although a deal is reportedly imminent and could be announced next week, Virgin America might still remain independent if talks fail to result in a firm deal.
“As a matter of company policy, we do not comment on market rumors or speculation,” JetBlue spokesman Morgan Johnston said. Alaska Air Group spokesman Bobbie Egan told Frequent Business Traveler “we don’t speculate to rumors or speculation.”
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