Virgin America Launches New Flights with Bennies Promotion
Virgin America announced the launch of its new Flights with Bennies promotion. The airline wants to encourage travelers to “break up” with their current loyalty programs and enjoy what it termed a better, or more “beneficial,” relationship with Virgin America. Virgin also wants new members to use social media to announce their “break-up” with their former airline.
The program gives Elevate members the chance to refer up to five friends to the program via e-mail, Facebook, or Twitter, and earn 500 bonus points for each person who signs up.
In addition, new members will receive 500 points simply for signing up.
The campaign was timed to coincide with news that Elevate has reached four million members. To celebrate the occasion, as well as the promotion, Virgin America will name one of its new Airbus A321 aircraft “Flights with Benefits.”
(Photo: Accura Media Group)