Alaska Airlines Unveils New Brand

By Paul Riegler on 26 January 2016
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DSC_0362Alaska Airlines announced the unveiling of a major brand change, the first in 25 years. The new brand was introduced on a Boeing 737-800 at Seattle-Tacoma International Airport.

The airline’s iconic logo, the Eskimo, has been featured on the vertical stabilizer of Alaska Airlines planes since 1972. The new brand features the addition of tropical green and breeze blue around the Eskimo’s parka trim, which Alaska says is reminiscent of the tropical regions the carrier serves, such as Hawaii and Costa Rica. The colors, along with atlas blue, a nod to the airline’s 14 global airline partners, are featured throughout the tail, wings, and fuselage.

The carrier’s wordmark is now a different font and is rendered in atlas blue. A noticeable difference is in the last two letters of the airline’s moniker, Alaska, where the strikethrough from the letter “k” to the letter “a” has been eliminated.

Alaska will roll out the new logo at its gates at Seattle-Tacoma International Airport this week. Over the next month, the carrier will take delivery of four Boeing 737s sporting the new livery.

The airline says it will have 40 planes with the new designs by the end of the year. Additionally, all 111 airports served by Alaska and its regional partners will be rebranded by the end of 2016.

(Photo: Accura Media Group)

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