Starwood’s Aloft Offering Emoji Room Service

By Paul Riegler on 22 October 2015
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DSC_0471 (1)Starwood announced Aloft TiGi emoji room service at the Aloft Manhattan Downtown – Financial District. TiGi is short for “Text It. Get It.”

The service allows guests to text specific emoji to the hotel’s front desk, based on the property’s emoji-based room service menu. The menu includes six kits that range from the Sightseer, which includes a $10 Metrocard, a New York City map, and two drinks at the hotel’s WXYZ bar; the Re:Fresh, which provides a toothbrush, toothpaste, razor, shaving cream, and deodorant; the Hangover, which comes with two bottles of vitaminwater, two Advil, and two bananas; and the Munchies, a package including Coca-Cola, Doritos, Snickers, and a chocolate brownie.

The TiGi room service items start at $10 and are charged to the guest’s bill. Starwood said it plans to roll out the service to Aloft Hotels in Europe and Asia after the pilot in New York.

“The rise of emoji was a logical next step, the perfect new wave of guest communications,” said Brian McGuinness, a senior vice president Starwood, in a statement.

(Photo: Accura Media Group)

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