Red Roof Plus+ Premium Rooms – Hotel Review
While the name Red Roof Inn is familiar to many travelers, it probably isn’t on the typical business traveler’s short list. The first Red Roof Inn opened its doors in Columbus, Ohio in 1972 with a goal of providing travelers with a clean, comfortable, and affordable room, and advertised itself with the “Sleep Cheap” slogan.
The hotelier has 400 properties in the United States and recently launched a brand extension, the somewhat redundantly named Red Roof Plus+, which offers travelers a new, more upscale room. A hallmark of some of the Plus+ properties is a red canopy that uses the brand’s signature color, which both hotels we visited had, as well as a nicely landscaped property,
With the launch of Red Roof Plus+, the hotel chain is aiming its sights more at the business traveler and hoping to attract this group of customers to sleep under its red roofs.
To find out how this strategy is going, we visited two properties in the past two months, the first in Garden City, New York, the other in Rockville, Maryland.
I arrived at the Rockville hotel to find that the lobby and reception desk were located at the front of the property, housed in a separate small building. The wait to check-in was somewhat lengthy, thanks to the existence of only one computer and front desk clerk. However, once at the front of the line, check-in formalities were quickly taken care of, and I was off to my room. My colleague Paul Riegler, who stayed at the Garden City property, reported a quick check-in with no wait.
My Plus+ Premium room was reminiscent of other rooms I have stayed in before, and certainly held its own upon first glance. The room that Paul Riegler stayed in at the Garden City property was quite similar.