Latam Airlines Group Formed by LAN and TAM
LAN Airlines and TAM Airlines announced the formation of the Latam Airlines Group. Latam – the new name is an amalgam of LAN and TAM – will be the largest airline holding company in Latin America.
The name will be adopted by all airlines within the group including LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador; TAM Linhas Aereas S.A., and its subsidiary TAM Air Transport Mercosur S.A.; and the cargo carriers comprised of LAN Cargo, LAN Cargo Colombia, ABSA or TAM Cargo, and Mas Air.
The airline plans to roll out the new brand over the next three years on aircraft, at airports, on websites, and on uniforms, the airline said.
“The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication,” the airline said in a statement, adding that it plans “faster development of innovation and technology in the countries where the Group operates” as well.
“Latam will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto, the airline’s CEO.
(Photo: Accura Media Group)