Walmart Tackles Unattended Infant Deaths with High-Tech Car Seat
Walmart announced plans to offer a car seat for babies that will remind the driver that a baby is still seated in the back. The move is part of an effort to reduce the number of deaths that occur from children inadvertently being left in hot cars and suffering vehicular heat stroke.
The infant car seat, marketed as the Advanced SensorSafe Embrace, is being manufactured by Evenflo, a maker of juvenile products. It uses a wireless receiver that plugs into a vehicle’s on-board diagnostics port that connects to a chest clip that is fastened around the baby. If the car is turned off and the chest clip is still fastened, the Evenflo system will play a series of tones to alert the driver.
Over 15,000 children have had their lives endangered after being left unattended in a vehicle, according to KidsAndCars.org, an organization that has studied the matter and advocated for change. The non-profit says that 38 children die in hot cars each year after being inadvertently left inside the vehicle.
The seat will sell for $149.88 and be available exclusively from Walmart.
“Walmart is doing everything it can [to help] protect children from being forgotten in a car,” said Diana Marshall, vice president of baby for Walmart U.S.
(Photo: Accura Media Group)