Rolls-Royce Plans ‘Any Terrain’ SUV

By Paul Riegler on 18 February 2015
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A Rolls-Royce at the Rolls-Royce museum in Dornbirn, Austria

A Rolls-Royce at the Rolls-Royce museum in Dornbirn, Austria

Rolls-Royce, known for its stately Ghost, Phantom, and Wraith models, announced plans to build a new sport-utility vehicle on Wednesday.

In an open letter, Torsten Müller-Ötvös, the automaker’s CEO, and Peter Schwarzenbauer, its chairman, said the company would manufacture “a new car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain.”

The new Roller will be “a high-bodied car with an all-new aluminum architecture,” and will be built at the company’s plant in Goodwood, England.

It will meet “our customers’ highly mobile, contemporary lifestyle expectations” and be “Effortless,” the company added.

Rolls-Royce, now owned by BMW, said that the car would be “another seminal moment in Rolls-Royce’s 111-year journey” but did not provide any details on when the car would be available or what it would be called.

The move follows rival Bentley’s announcement that it will begin building this year what it calls the world’s “most luxurious and most expensive” SUV.

(Photo: Accura Media Group)

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