Marriott Testing Support for Guest’s Individual Netflix, Hulu, Pandora Accounts on In-Room TVs
Marriott International, which only last week reversed its stance and said it will no longer seek to block guests from using their personal Wi-Fi devices at its hotels, is testing a program that would support the use of personal Netflix, Hulu, and Pandora accounts on guestroom television sets.
The hotelier is conducting a pilot program at eight hotels in the United States. Guests will be able to log into an individual account and stream content directly to the television in the room.
The program was first reported by Bloomberg News.
“We have invited leading technology companies and content providers to work with us to design the next wave of in-room entertainment focusing on on-demand programming,” said Marriott spokesman John Wolf. “We are currently offering guests in eight test hotels the opportunity to stream their content through our high-definition TVs,” he added.
Currently, guests can watch these services on their own devices, and some hotels allow laptops and portable devices to be connected to in-room screens, but the ability to log into the hotel’s device would be an option that some guests apparently would welcome.
One guest tweeted his feelings on the subject: “Wow. I’m impressed. The Marriott TV system they have here allows you to log into Netflix, Hulu, etc for free with your own account,” wrote Michael Wolf on Twitter.
In October, Marriott was fined $600,000 by the FCC for blocking rival Wi-Fi networks at a Nashville resort in order to force guests to pay for access to the hotel’s Internet service.
Last week, in a statement on its website, Marriott said it “listens to its customers, and we will not block guests from using their personal Wi-Fi devices at any of our managed hotel.”
(Photo: Accura Media Group)