FBT Survey: Business Travel Set to Increase in 2015

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BOTTOM LINE

The start of 2015 represents a significant turning point for business travelers as well as the travel industry. Change is everywhere, from airline mergers to significant changes in airline and hotel loyalty programs, to new imperatives for amenities and services that the business traveler demands.

The rate of expansion by hotels and airlines in terms of new hotels and new routes is unparalleled, despite economic conditions in some regions presenting new challenges.

Ten years ago, no one foresaw the consolidation that the airline industry would undergo and few predicted that technologies such as Wi-Fi would be available free at many hotels and even on some aircraft.

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Travel managers have an opportunity to capitalize on the new choices that are being presented to them by looking for innovative ways to break out of the mold. Travel companies have similar options ahead: they can invest in the customer experience, recognize their best customers, and, perhaps most importantly, learn to listen to what their customers are saying and find ways of acting on it.

The opportunities may be limitless, but it will take well informed executives to make good use of them.

A complete copy of the 40-page report, 2015 Frequent Business Traveler Business Travel Outlook Report, is available online here.

(Photos: Accura Media Group)

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