Italian Government Fines TripAdvisor

By Jesse Sokolow on 23 December 2014
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Verona, Italy

Verona, Italy

TripAdvisor was fined €500,000 ($600,000) by the Autorità Garante della Concorrenza e del Mercato, Italy’s antitrust regulator, after complaints of improper business practices lodged by a national hoteliers’ association and a consumer protection agency.

The regulatory agency said in a statement that the site had failed to prevent false reviews while continuing to refer to its content as “authentic and genuine.  TripAdvisor was given 90 days to present a remedy.

The travel website said in a statement that it was planning to appeal the findings.  It said that its processes were “extremely effective in protecting consumers from the small minority of people who try to cheat our system,” and that “We firmly believe that TripAdvisor is a force for good — both for consumers and the hospitality industry.”

TripAdvisor came under fire earlier this year when the Autorità Garante della Concorrenza e del Mercato investigated its trade practices concerning how it handles potentially fake reviews that have been posted on its site.

(Photo: Accura Media Group)

Accura News

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