BMW to Expand DriveNow Carsharing Program to London, 25 Additional Cities

By Paul Riegler on 4 December 2014
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A BMW i3 in London

A BMW i3 in London

BMW announced the opening of its DriveNow carsharing service in London, England on Thursday and said it plans to substantially expand the operation.

DriveNow is operated in partnership with SIXT, a German car rental firm.   The London DriveNow office starts off with a fleet of 210 BMW 1 Series and Mini Countryman vehicles and will add 30 BMW i3 electric vehicles to the fleet come spring.

DriveNow in London covers an area of 25 square miles (65 square kilometers) in the boroughs of Islington, Haringey, and Hackney with plans to expand to neighboring boroughs.

The service costs 39 pence per minute, with an hourly cap of £20.  It costs £29 to register for the program, a one-time fee.  Packages for three hours (£35) and 24 hours (£120) are also available.  There are no additional charges for fuel, taxes, insurance, or parking.

In addition to London, BMW and Sixt currently operate DriveNow in Berlin, Cologne, Düsseldorf, Hamburg, Munich, San Francisco, and Vienna with a fleet of over 3,000 BMW and Mini automobiles.

BMW said it plans to expand to 15 additional cities in Europe and ten in the United States in the future.

(Photo: Accura Media Group)

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