Malaysia Airlines Loss Widens, Apologizes for Insensitive Tweet

By Paul Riegler on 29 November 2014
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Malaysia Airlines, which posted its worst quarter loss since 2011 on Friday, apologized for what was deemed an insensitive tweet given the fact that the airline lost two planes in deadly incidents earlier in the year.

The tweet in question read, “Want to go somewhere, but don’t know where?”  To some, it evoked the fact that Malaysia Airlines Flight 370 went missing in March and has still not been located.

The airline quickly apologized for the tweet, saying it was meant to inspire travelers but “unintentionally caused offence to some.”

The tweet was not the first time that the airline came off tone deaf to some.  In September, it launched the unfortunately-named “My Ultimate Bucket List” contest, asking travelers in New Zealand and Australia to submit a 500-word essay addressing the question, “What and where would you like to tick off on your bucket list, and explain why?”  A bucket list refers to a list of things people want to accomplish before they die.  The contest was immediately criticized in the media and in social media.

Malaysia Airlines said that its third-quarter net loss rose 53% to 576.1 million ringgit ($170.39 million), compared to 375.4 million ringgit in the same period one year prior.

(Photo: Accura Media Group)

Accura News

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