Etihad Launches Airline Alliance with 5 Partners
The new group is starting off with five airlines in addition to Etihad, namely Air Berlin, Air Serbia, Air Seychelles, Darwin Airline, and Jet Airways, all companies in which Etihad holds a stake.
The goal of the new partnership is to offer “enhanced network choice, service and frequent flyer benefits” to travelers and “synergies and efficiencies” to those airlines that participate, the airline said in a statement.
Etihad also said that airlines already in an alliance can also join the new partnership without any conflict, although it’s not clear whether any of the three major airline alliances – oneworld, Sky Team, and Star Alliance – would permit this.
The airline’s CEO, James Hogan, said that Etihad Airways Partners differs from “legacy airline alliances” because it offers benefits beyond “pure commercial cooperation.”
Neither Aer Lingus nor Virgin Australia, both airlines in which Etihad holds a stake, were listed as launch partners.
(Photo: Accura Media Group)