Lufthansa Spins Off Miles & More Frequent Flyer Program
German flag carrier Lufthansa announced the formation of a separate company to manage the Miles & More frequent flyer program. The move was originally approved by shareholders at the company’s annual meeting in April of this year.
The new subsidiary, Miles & More GmbH, took over responsibility for managing award miles this week. Lufthansa, however, continues to be the responsible party for issues relating to status miles at the present time. The move allows Lufthansa to outsource the management and governance of the Miles & More program to the subsidiary.
Lufthansa officials said that the change will make the program “even more successful” and allow it to add additional program partners. Miles & More is the largest program in Europe, with over 25 million members.
The Frankfurt-based airline is also merging its online store, WorldShop, into the new subsidiary.
Lufthansa introduced Miles & More in 1993. Austrian Airlines joined the program in 2000, followed by LOT Polish Airlines in 2003 and Swiss in 2006. Other members include Adria Airways, Brussels Airlines, Condor Flugdienst, Croatia Airlines, Germanwings, and Luxair.
(Photo: Accura Media Group)