LAN and TAM to Adopt Single Brand by End of Year
LAN Airlines and TAM Airlines, which merged in 2012 forming Latam Airlines Group, will soon have one name according to LAN’s CEO.
Ignacio Cueto, who has run LAN since 1994, told El Tiempo, a major newspaper in Colombia, that LAN and TAM will unify under one brand.
Responding to the question, “When will there be a single brand?”, Cueto said that the two airlines were “close” to moving in that direction.
The airlines are currently working hard to decide what the one brand will be, “which will not necessarily be TAM, or LAN, not even LATAM,” Cueto said. He promised that the new brand will be announced by the end of 2014, adding that promoting a single brand will be easier for the airline. It will also make it clearer to passengers that the airline has a broad network of destinations, particularly in countries “where we are less known.”
LAN Airlines is the flag carrier of Chile and the predominant airline in both Chile and Peru. It began operations in 1929 as Línea Aeropostal Santiago-Arica. Prior to the 2012 merger, TAM, which was founded in 1976, was Brazil’s and also Latin America’s largest carrier.
(Photo: Accura Media Group)