Report from Geneva – The 84th Geneva International Motor Show
GENEVA — The Geneva International Motor Show or Salon International de l’Auto marks the start of the year in Europe as the first significant motor show for car manufacturers. The show celebrates its 84th anniversary in 2014 and expects to welcome more than 700,000 visitors this year, as well as showcase multiple European and world premieres.
Since the economy in Europe, along with the European car market, seems to be improving, car manufacturers are predicting stability if not growth, unlike in past years where numbers were declining. Nonetheless, a rising cost of living and in particular higher fuel costs continue to make for a challenging car market in Europe.
Here’s a look at key announcements and premieres this year.
The Bavarian automaker’s show floor was the site of no less than two world premieres and three European premieres. During the 15-minute press conference on the first day of press previews, Ian Robertson, BMW’s head of sales, was obviously in a rush to present the newest additions to his company’s product lineup.
At the first glimpse of the new BMW 2 Series Active Tourer at the Mondial de l’Automobile 2012 in Paris, the front-wheel drive BMW Concept Active Tourer caused a furor in the automotive world. Would BMW move, in part, away from its rear-wheel drive philosophy and introduce a front-wheel drive model under the BMW badge? One and a half year later, BMW introduced the production-ready version of the BMW 2 Series Active Tourer, which joins the BMW 2 Series Coupe in the all-new 2 Series model lineup. Alongside the new front-wheel drive 2er, BMW also introduced a new generation of powerplants with a choice of fuel-efficient three and four-cylinder engines.
Along with the 2er, the BMW 4 Series Gran Coupe celebrated its launch Tuesday and joined the 4 Series Coupe and Convertible in the new 4 Series line. The four-door mid-size coupe embodies and combines the design philosophy of a sporty and luxurious coupe with the day-by-day usability and space of a BMW Touring model. In its market segment it will compete with the Audi A5 Sportback and the Mercedes-Benz CLA. The diesel-powered BMW 418d Gran Coupe will become the entry-level model in the lineup alongside the BMW 420d Gran Coupe.
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