Virgin America Debuts New First Class Menu Items
Virgin America announced that it will introduce new menu items for its first class passengers on flights from San Francisco International Airport to five U.S. airports beginning March 4. Included in the new menu items will be the airline’s first custom ice cream flavor, developed by Humphry Slocombe, a San Francisco-based ice cream maker.
In addition to new breakfast, appetizer, entree, and dessert items, the airline’s new first class menu will include cocktail hors d’oeuvres of roasted tomato, marinated artichoke heart, and olive and mozzarella skewer, served with warm mixed nuts. New breakfast offerings will include dishes such as scrambled eggs with herb creme fraiche and tropical fruit salad.
The airline will also offer new appetizers, such as mixed herb salad, and French green bean salad with prosciutto. New entrees will also be available, including chicken breast with apple fig compote, as well as tomato bisque soup with a Spanish turkey prosciutto.
The new menu items will be available on long-haul flights between San Francisco International Airport and Los Angeles International Airport, John F. Kennedy International Airport, Newark Liberty International Airport, Boston Logan International Airport, and Washington Reagan.
Additionally, the airline will be offering passengers traveling through San Francisco International Airport’s Terminal 2, as well as first class passengers on east bound flights, the chance to try one of three ice cream flavors, Butter by Moodlight, Red Hot Banana, or Coconut Blond Ambition. Passengers can cast their vote for their favorite flavor via Twitter through February 28, and the flavor with the most votes will become the airline’s signature ice cream flavor, joining the carrier’s new first class menu items on March 4.
The new menu items and official airline flavor of ice cream are part of Virgin America’s efforts to improve its first-class service in the face of competition, especially on transcontinental routes.