Carlson Rezidor Launches Quorvus Collection and Radisson Red, Drops Missoni
Carlson Rezidor Hotel Group announced that it will launch two new brands, the Quorvus Collection and Radisson Red. In addition, the company announced it is terminating its licensing agreement for the use of the Missoni brand for hotels.
Quorvus Collection hotels will comprise six main lifestyle elements in its properties: wellness, replenishment, style, inspiration, entertainment, and connectivity. Future properties will include historic landmarks, contemporary residences, classic boutiques, and urban retreats.
The first members of the brand are expected to be announced in the second quarter of this year.
Carlson Rezidor’s Radisson Red brand will focus on technology, with properties offering a mobile application that will allow guests to skip reception for check-in, order drinks, food, flowers, and taxis, manage their own personal profile, and adjust their in-room environment. The hotels will be designed with a modern aesthetic.
Radisson Red is expected to launch in 2015 in the Americas, Europe, the Middle East, Africa, and Asia Pacific.
In addition to the launch of two new brands, Carlson Rezidor is terminating its licensing agreement with Missoni. As a result of the termination, the existing Missoni properties – Hotel Missoni Edinburgh and Hotel Missoni Kuwait – will no longer operate under the Hotel Missoni name by June 30 of this year.
Missoni is an Italian fashion house that was founded in 1953. The company currently operates 40 freestanding Missoni boutiques worldwide.
Carlson Rezidor operates over 1,340 properties in more than 105 countries. By 2015, the company plans to have expanded to nearly 1,500 hotels in operation or under development.