ANA Announces Growth Strategy

By Jesse Sokolow on 14 February 2014
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An ANA jet landing in Tokyo

An ANA jet landing in Tokyo

All Nippon Airways announced its strategic plans for the coming two years on Friday.  Highlights of the airline’s strategy include further expansion of its international traffic, an increase of its cost reduction target, and plans to double its net profit.

ANA plans to increase its capacity, expressed in available seat kilometers, or ASKs, by 45% on international routes by 2016, compared to that of 2013.  When this happens, the airline’s international capacity will be equivalent to its domestic capacity for the first time in the airline’s history.

All Nippon said it will actively look to serve new destinations that are currently not served by other Japanese carriers.  In addition, the airline will be receiving new aircraft by the end of 2014, beginning with the first Boeing 787-9, which will increase passenger capacity on long-haul international routes.  ANA was the launch customer for the 787 Dreamliner in 2011.

The Tokyo-based carrier said it has plans to reduce its costs by ¥50 billion over the next two years.  It plans to achieve this by productivity improvements, as well as implementing a performance evaluation system to all companies under the ANA Holdings umbrella.

The airline also plans to link top-line growth to greater profitability in order to double its profit in the coming years.

(Photo: Accura Media Group)

Accura News

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