Football Legend Pelé to Become Global Ambassador for Emirates

By Paul Riegler on 19 January 2014
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An Emirates A380 at JFK

An Emirates A380 at JFK

Emirates Airline introduced its newest Global Ambassador to the world on Thursday, Brazilian football (soccer) legend Pelé, just in time for this summer’s FIFA World Cup, which will take place in Brazil.

Emirates, which is based in Dubai, plans to fly over 18,000 passengers to the World Cup in Brazil.   The competition starts on June 12.  A total of 64 matches are scheduled to be played in twelve cities across Brazil, including in Rio de Janeiro and São Paulo, the country’s two largest cities.  Emirates serves both cities with daily flights.

Pelé is the second prominent football player the Gulf carrier has partnered with as a sponsor of the World Cup.  In 2006, it appointed Franz Beckenbauer, one of the greatest German footballers of all time, as a Global Ambassador, in conjunction with the 2006 tournament in Germany.

Pelé currently serves as the honorary chairman of the New York Cosmos, a team for which he played in the 1970s. Emirates became a sponsor of the team last year.

Emirates currently operates Boeing 777-300ER aircraft on its flights to São Paulo and Rio de Janeiro but, at the press conference, Pelé put in a request.  “It would be great if Emirates would fly the A380 to Brazil for the FIFA World Cup,” he said.

(Photo: Accura Media Group)

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