American Eagle to Change Name to Envoy

By Paul Riegler on 14 January 2014
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An American Eagle jet at LaGuardia

An American Eagle jet at LaGuardia

American Airlines’ American Eagle regional carrier will change its name to Envoy later this year.

American Eagle is a wholly-owned subsidiary of American Airlines, which merged with US Airlines in December.  The airline will continue to operate under the American Eagle brand and livery.

The name change came about because American Eagle is also the brand under which American Airlines’ other regional carriers fly.  Currently, ten airlines provide regional service for both American Airlines and US Airways networks.  Eventually, all will fly under the American Eagle brand.

American said that the Envoy name was chosen because it describes the role the regional airline will play with its partner airlines, namely to serve “as their ambassador and a representative to their customers.”  The Envoy name is also the current name for US Airways’ premium international product, and many observers believe that the Envoy brand will disappear at US Airways as the merger progresses.

Plans for the name change date back to before the merger and American noted that those involved in selecting the name Envoy found that it had “an intangible quality” that everyone liked.

American Eagle Airlines has more than 14,000 employees and other businesses that include an aviation ground handling operation.

The new name was chosen after a process that included consideration of more than 1,000 possibilities and the solicitation of feedback from Eagle employees.

No changes are planned to the actual on board service or schedules at this time.  After the name change has received regulatory approval, the airline will add “Operated by Envoy” to its livery and to passengers’ tickets.

(Photo: Accura Media Group)

Accura News

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