Saab to Relaunch Company, 9-3

By Paul Riegler on 1 December 2013
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A road in Sweden

A road in Sweden

Saab, the storied Swedish automaker, will relaunch the 9-3 sedan on Monday.  The company, which was founded by airplane engineers, built its first car in 1944 and maintained a loyal base of customers until it filed for liquidation in 2011.  General Motors had owned it in recent years.

National Electric Vehicle Sweden, which purchased Saab’s assets out of bankruptcy last year, is set to announce Monday that it will begin production of a petrol-powered 9-3 in small numbers.  NEV had originally announced plans to build an electric version of the 9-3 by the end of 2013.  Those are set to go into production next year.

The 9-3 will be built at the Saab factory in Trollhätten, which currently has 600 employees.  Initial markets for the car will include Sweden and China.

Saab, along with Volvo, had been a mainstay of the Swedish automobile industry until entering bankruptcy.  In addition to selling its vehicles in the United States, it had also offered U.S. customers the opportunity to pick up their new vehicles at the factory in Trollhätten and drive them in Europe before shipping them home, a program typically referred to as European or factory delivery.

(Photo: Accura Media Group)

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