Vanilla Air, New Japanese Low-Cost Carrier, to Debut in November
AirAsia Japan announced it will begin operations as Vanilla Air on November 1, 2013. Operations as AirAsia Japan will be discontinued on October 31.
AirAsia Japan, established in August 2011, was a joint venture between AirAsia of Malaysia and All Nippon Airways of Japan and is now wholly owned by ANA.
Vanilla Air will aim for simple and easy service. The term vanilla is used to emphasize the positive associations people have with the flavor vanilla and the airline hopes to transfer these views to the public’s perception of the new airline.
The new airline says it plans to offer passengers “no stress” flying with simple but courteous service.
Vanilla Air will be headquartered in Tokyo with its main hub at Narita International Airport. It plans to serve domestic resort destinations in Japan.
The design of the new carrier’s logo takes its inspiration from a flower of vanilla. The brand’s colors will be sky blue and vanilla yellow.
(Photo: Accura Media Group)