BMW Welt Marks Milestone with 100,000th Delivery
Almost six years ago, the very first automobile was delivered at the BMW Welt, in Munich. Since then, BMW has delivered over 100,000 new car to very happy owners. The 100,000 mark was reached on Thurday, when BMW delivered two vehicles, a 3 Series Gran Turismo and an X3, to Helmut Marxen, a German businessman from Sylt. The €500 million delivery and brand experience center is located next to the Bavarian automaker’s headquarters and Munich plant.
The 3 Series Gran Turismo and X3 were delivered on revolving turntables inside the 3,000-square-meter (32,292-square-foot) premiere level of the BMW Welt. Once the customer had been briefed on his vehicles, and after a few photographs, he and his family took a “victory lap”with their new cars before exiting onto the streets of Munich.
The BMW Welt opened for deliveries on October 23, 2007. The first customer to take delivery of a new vehicle was Frequent Business Traveler editorial director Jonathan B. Spira, who had purchased a 2008 BMW 550i. Customers from the United States can take delivery of most BMW models at the BMW Welt via BMW’s European Delivery Program. A typical day includes 100 deliveries and staff can deliver as many as 160 cars in busy periods.
BMW allows customers to tailor their delivery day to their specific preferences. Most start out in the premium lounge to relax and enjoy a light meal or snack, and other options include a tour of the factory and the BMW Welt, plus a visit to the BMW Museum. The BMW Welt has a Junior Campus for children and teenagers.
In addition to serving as a delivery center, the BMW Welt offers restaurants, shops, exhibitions of current and vintage BMW products and technologies, as well as special events which include jazz concerts. The cloud-like 73,000-square-meter (785,000-square-foot) glass-and-steel structure was designed by Austrian architect Prof. Wolf D. Prix, the protégéof Prof. Karl Schwanzer, designer of the iconic BMW “Four Cylinder”skyscraper adjacent to the facility. The BMW Museum, which is separate from the BMW Welt, is across the street.
(Photo: Accura Media Group)