Starwood Capital Launches 1 Hotels Brand

By Jesse Sokolow on 10 February 2013
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1 Hotel Brooklyn Bridge Park

1 Hotel Brooklyn Bridge Park

Starwood Capital Group has announced a new eco-friendly, luxury hotel brand, 1 Hotels & Resorts.  In 2014, the company will open the first three properties under the new brand name, one in Florida, and two in New York.

Each of the three hotels will be built under LEED-certified building standards, including re-using raw materials as much as possible.  The properties will also offer farm-to-table dining and other distinctive green services.

In Florida, the 1 Hotel & Residences South Beach is set to open in the first quarter of next year.  The interior and exterior of the property will emphasize nature and light, while the architecture of the hotel will allow for beach views from most rooms.

The hotel will have 417 rooms, and 163 private one- to four bedroom residences, in addition to duplex homes.  A private lobby and access courtyard will be available to resident owners, as well as a concierge and all of the hotel services.  The residences will go on sale in April of this year.

The hotel will also have four pools, including the largest in South Beach and one on the rooftop.  The property will also include a spa and fitness center, as well as various dining and entertainment venues.

In addition to the brand’s flagship property in South Beach, the 1 Hotel Central Park and 1 Hotel Brooklyn Bridge Park will both open in 2014 as well.   The first non-U.S. 1 Hotel is expected to open in 2015 in Marrakech, Morocco.

Starwood Capital Group is not affiliated with Starwood Hotels & Resorts.

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