Delta Adds Westin Heavenly Bedding to BusinessElite Offering

By Paul Riegler on 26 February 2013
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Delta BusinessElite appetizer, ARN-JFK

Delta BusinessElite appetizer, ARN-JFK

Delta Air Lines and Starwood’s Westin Hotels & Resorts announced a partnership under which Delta will provide business-class passengers on BusinessElite international and transcontinental flights with selections from Westin’s Heavenly line of bedding products.

All passengers will receive a Westin Heavenly pillow and comforter.  On longer flights (those over 12 hours), passengers will additionally be offered a lumbar pillow.  The plush 48×81” comforter has what Delta calls “extra-luxurious loft” for greater comfort, and the 18×22” hypoallergenic pillow comes with a soft, microfiber pillowcase. The lumbar pillow is similar and 12×16.5” in size.  The products are exclusive to Delta, which is also making other changes in the business-class service.

The changes include ones designed to help passengers relax and sleep on flights, by adding a white noise channel to the in-flight entertainment system, reducing and streamlining PA announcements, and adjusting the lighting based on the time of day.

Last week, Delta announced the addition of sparkling wine and copies of the New York Times, Wall Street Journal, and USA Today to its business-class transcontinental service between New York’s John F. Kennedy International Airport and Los Angeles, San Francisco, and Seattle.  Later in the year, Delta will offer an express meal option that will give BusinessElite passengers more time to either work or relax during the flight.

Westin launched a similar but short-lived initiative with United Airlines in 2008.  It first introduced its Heavenly Bed program in 1999 and has been selling its products through retailers such as Nordstrom since 2005.

(Photo: Accura Media Group)

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