Business Travel to Increase in 2013 According to New Frequent Business Traveler Survey
Corporate travel will once again play a major role in the travel and hospitality industries in 2013 as business travelers take to the road more often, according to a new survey of frequent business travelers.
Almost 50% of those surveyed said they expect to be on the road more often than they were two years ago, while than one-third of business travelers surveyed anticipate taking more trips in 2013 as compared to 2012.
The survey was conducted by Frequent Business Traveler magazine in association with FlyerTalk, the world’s largest online travel community, during the last quarter of 2012. The survey polled an international sample of 1,349 business travelers. Sixty-five percent of participants were from the United States, 6% were from Canada, 6% were from the United Kingdom, and 10% were from the European continent.
When it comes to loyalty, almost three-fourths of those surveyed prefer to stay at their favorite brand(s) of hotel. In addition, 58% will stay at their favorite brand even if the property isn’t conveniently located, while the rest will select a different hotel option. Out of the 86% that state they work from the hotel when traveling, some 88% say that they often do so in their hotel room. About 2% said they prefer to work in a lounge, and almost 7% claimed they liked to work in the hotel lobby.
The majority of business travelers surveyed stated that their experience at hotels operating under their preferred hotel brand varied either some or greatly, with only 13% claiming that their experience was largely the same regardless of location.
Much like dining at a favorite restaurant or buying a case of a favorite wine, many frequent business traveler prefer to fly with a particular airline or alliance. In fact, preferences are so strong, that nearly 80% of those surveyed said that they would choose to fly with their preferred airline or alliance even if the flights were not as convenient as those on a different airline.
However, when it comes to the in-flight experience. of those who have a preferred airline only about 17% said that their experience on a different airline was highly noticeable.
Given the high rate of frequent travelers who have a favorite or preferred airline, it comes as little shock that nearly 99% of those surveyed said they were members of an airline loyalty program. Of these, approximately three quarters were members of two to five frequent flyer programs, and almost 15% were members of six or more, leaving just 10% to say that they were members of just one.
While everyone grumbles about the TSA, business travelers surveyed didn’t list security checkpoint-related delays as a top grievance. Instead, insufficient space for carry-on bags took the top spot, with poor in-flight service a close second in the order of things that annoy travelers the most. Security checkpoint delays ranked in at number three, with flight delays coming in at number four, and cramped seating rounding out the list at number five.
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