American Airlines Unveils New Look and Livery
The new look was created by FutureBrand, a design consultancy.
The airline chose silver mica paint as the main color for its fleet, as a way of honoring the airline’s silver bird legacy. The airline’s core colors of red, white, and blue remain but have been updated to appear more vibrant and welcoming. The tail of American’s aircraft, which is covered in stripes in these colors, is meant to reflect American’s name and origin, while the airline’s new flight symbol, an updated version of its trademark eagle, seeks to incorporate the many icons that people have come to associate with American.
American’s new look marks the first time the airline has changed its logo and livery since 1968. The new look was created with input from customers and airline employees. Over the next year, American will progressively take delivery of 550 new aircraft that it ordered in July 2011 that bear the new designs, including its already delivered flagship Boeing 777-300ER, which is set to fly on January 31.