to Sell Wine

By Jesse Sokolow on 8 November 2012
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Amazon announced that will begin selling wine via its online shopping site. The company launched Amazon Wine, a marketplace where customers can browse and purchase more than a thousand wines from around the country.

Customers can order wines that include the Francis Ford Coppola Winery 2011 Rosso & Bianco red blend Rosso ($12), along with iconic wines such as the Mark Ryan Winery 2010 Dead Horse Cabernet Sauvignon ($55), and premium wines like the Hall 2009 Kathryn Hall Cabernet Sauvignon ($110). Wineries of all types and sizes will be represented on the site, such as the family-owned and operated Roadhouse Winery in Sonoma County, or the 650-acre Flora Springs Winery and Vineyards in Napa Valley.

The site will feature information about the composition of wines, American Viticultural Areas (AVA), and alcohol percentages. There will also be tasting notes, food pairing suggestions, and information about total case production. Customers will be able to narrow and personalize their search results with filters such as ratings of only “94 & Up,” “Citrus” for Tasting Notes, or “Kosher” for Specialty, among other things.

Beginning today, customers can ship up to six bottles for $9.99. Shipping is currently available to California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming, and Washington, D.C., although Amazon plans to add additional locations soon.


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