JetBlue Airways Adds Elite Tier to TrueBlue Frequent Flyer Program
JetBlue announced it is adding a top tier to its TrueBlue frequent flyer program.
Members who reach TrueBlue Mosaic status will get access to the airline’s Even More Speed expedited security line (available at 36 airports), free second checked bags, and 24-hour dedicated customer service.
Discount airlines such as JetBlue and Southwest have typically eschewed having elite tiers in their frequent flyer program, although it is common among legacy carriers such as American, Delta, and United, which use the programs to keep their most frequent business travelers happy.
To qualify, members need to fly 15 round-trip flights per year on the airline. Those TrueBlue members who qualify in 2012 will receive six Even More Space seat with 38” of legroom upgrades.
TrueBlue Mosaic will offer an “increased ease of travel” according to Dave Canty, the airline’s director of loyalty marketing.
Other benefits of membership include priority boarding and the ability to use TrueBlue points to purchase Even More Space seats. The program is named after one of the airline’s tailfin designs.
(Photo: Jonathan Spira)