BMW On Demand Rental Program Expands to the U.S.
BMW is expanding its BMW On Demand rental program to the United States. The program began in Germany in 2010 and allows individuals to rent a variety of BMW models on an hourly basis, with pick-up and drop-off at the BMW Welt in Munich.
In the United States, the program will be administered by BMW Financial Services.
Starting August 13, drivers in the New York metropolitan area will be able to rent the just-introduced 3 Series, specifically a new 2012 BMW 328i sedan, from any one of 12 dealerships for $35 per hour. The total cost won’t exceed $140 if the car is back at the dealership by 6 p.m. and a full 24-hour rental is $210. A weekend special is available for $350, covering Friday afternoon to Monday morning.
Prices include insurance and fuel and the driver’s liability is limited to $750 in the event of an accident.
BMW recently introduced the sixth generation of the 3 Series, which accounts for 40% of the Munich-based automaker’s sales.
The program is considered a pilot and will run for roughly four months, after which BMW will evaluate it with an eye towards expanding it to other cities with additional model availability.
(Photo: Jonathan Spira)