InterContinental Hotels Group Adds Digital Rewards Program
InterContinental Hotels Group has announced that its Priority Club Rewards program will soon allow points to be redeemed for Digital Rewards; these include music, games, and software. This will be the first hotel loyalty program to offer a full suite of digital rewards.
InterContinental has partnered with the first club, an instant digital content provider, to create the Digital Rewards program. The program can be accessed through the Priority Club Rewards website, and will allow members to download songs (starting at 300 points), games (starting at 800 points), and software (starting at over 1,100 points).
Priority Club Rewards currently has 65 million members, and points can be earned at any of the 4,500 InterContinental hotels worldwide.
(Pictured: InterContinental Boston)