Starwood to Open 80 New Hotels in 2012

By Paul Riegler on 6 March 2012
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Starwood Hotels & Resorts announced plans to open 25 new hotels in Europe over the coming four years and 80 new hotels globally this year.   

This figure includes the new W hotel in Paris and Istanbul’s new Le Méridien.

Starwood will focus its efforts in Europe on what it calls “fast-growing markets,” which include Russia, Turkey, and the Ukraine.

Cities that will see new Starwood hotels include Kiev, Milan, Moscow, and Rostov-on-Don.  In addition, Starwood will open its first ski resort, the W Verbier Retreat & Spa, in Switzerland.

In 2011, Starwood opened 112 new hotels and announced it had invested more than $100  million to renovate some of its properties including the Grand Hotel in Florence, which  re-opened last year as a St. Regis hotel, the Hotel Alfonso  XIII in Seville, Hotel Maria Cristina in San Sebastian, and Hotel Gritti Palace in Venice.

(Pictured: Grand Westin Frankfurt)


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