Starwood Introduces Round-the-Clock Check-in, Enhances SPG Program
Starwood unveiled a new concept in check-in time: guests who have spent 75 or more nights at Starwood properties can choose their own check-in time, be it 10 a.m. or 6 p.m. The check-out time will be calculated based on the check-in time, that is 24 hours later (in the case of a one-night stay).
Other major enhancements to its Starwood Preferred Guest loyalty program include a personal ambassador for guests who have stayed 100 or more nights at a Starwood property; guests with 50 or more nights will receive 10 suite upgrades.
In addition, Gold members (10 stays or 25 nights annually) will get a choice of 250 points (125 at Aloft, Element, and Four Points), free high-speed Internet , or a complimentary beverage at the bar or restaurant (or in the room). Platinum members (25 stays or 50 nights) can choose from a daily complimentary continental breakfast, 500 points (250 at Aloft, Element, and Four Points), or a local gift (such as a bottle of wine from the region).
Finally, members who have stayed 250 nights total for and maintained their status level within five years will receive SPG Lifetime Gold status and those with 500 nights and 10 years of Platinum status will get Lifetime Platinum.
(Pictured: Grand Westin Frankfurt)