Priority Club Changes Points System

By Paul Riegler on 13 January 2012
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Priority Club Rewards, the guest loyalty program of InterContinental Hotels & Resorts, will credit guests 10 points for every dollar spent on qualifying revenue during stays.

The new points system goes into effect on February 15, 2012.

Previously, guests earned 2,000 points per stay, regardless of what was spent at the hotel.

It is expected that most members will earn three times the number of points with the new system when compared to the current program.

InterContinental properties outside of the U.S., Canada, Mexico, Latin America, and the Caribbean as well as InterContinental Alliance Resorts will continue to award 2,000 points for each qualifying stay. Ineligible charges include gift certificates, spa charges, Internet access, AV fees, and miscellaneous expenses.

Photo: Lobby of InterContinental Mark Hopkins (Jonathan Spira)

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